Whynde Kuehn is Founder and Managing Director of S2E Transformation, helping organizations bridge the gap between strategy and execution. She has extensive experience in enterprise transformation and planning and is a passionate advocate for using business architecture to enable effective strategy execution and business transformation. Whynde is a long-time business architecture practitioner, educator, author, recognized global thought leader, and community builder, with extensive experience applying the discipline at Fortune 500 enterprises and a range of entrepreneurs, nonprofits, and social initiatives. She is the Founder of Biz Arch Mastery, offering coaching and resources to simplify business architecture and facilitate its practical usage. She is a Fellow with the Institute for Digital Transformation, Co-Founder and Principal Instructor at Business Architecture Associates, Senior Consultant for Cutter Consortium, and a Co-Founder of the Business Architecture Guild. Whynde is passionate about applying robust business approaches and technology to nonprofits, social enterprises, and cross-sector social initiatives. With a focus on Africa and emerging nations, she has spent years on the ground assisting organizations move big ideas into action, operate effectively, and create systemic change. She created Architecting For Good (A4G) to provide opportunities for professionals to share their talents with social organizations and initiatives through transformative experiences.