Allison Arzeno is CEO of Assurance, a direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions. Arzeno joined the company in 2017 as chief data scientist, and has spent her career modeling ways data science can help people address their most important challenges from personal health to personal finance, and teaching others to find answers in data for themselves. Previously, she applied her expertise to help bolster heart health as CEO of a health wearables startup and to identifying promising applications of data analytics as a consultant at Sequoia Capital. Arzeno co-authored The Analytics Edge, a textbook on business analytics, while she was a lecturer at MIT, and formerly taught data science at the Stanford Graduate School of Business. She earned her Ph.D. from the Massachusetts Institute of Technology.