Lilly Voelker is a dynamic CPG professional with experience in and a passion for brand strategy, data analytics, and business development. These interests developed throughout her time at the University of North Carolina at Chapel Hill where she studied Marketing as well as Hispanic Studies. After graduating in 2014 with a Bachelor of Science degree from the Kenan Flagler Undergraduate Business School, she joined Kraft Heinz as a Management Development Associate. For nearly 6 years, she explored a variety of roles in retail, insights, and customer development with a focus on key customers like Costco, Kroger, and Boxed.com. Most recently, Lilly joined PepsiCo as a part of the Brand Marketing team at Quaker where she manages the Hot Cereal Cups portfolio. She is focused on delivering a long-term portfolio growth strategy and driving greater understanding and penetration of Millennial consumers. Lilly is fueled by leveraging her experience in sales to bring valuable perspective to her new role in marketing. Lilly lives in Chicago, but is a native North Carolinian, which is clear from the passion she exhibits for her alma mater. While in Chicago, she has enjoyed regularly volunteering at the Ann Lurie’s Children’s Hospital, exploring neighborhoods and restaurants with her husband, and of course, joining the NEWGen Board (Network of Executive Women) this year.