After a half-century of teaching, Jackson Toby concludes the current system tells high school students that college is an entitlement. His book is an unflinching look at this broken system and how to fix it. He documents how far admission standards have fallen and measures the cost of remedial programs. This important book: Advocates using financial assistance as a motivator for stronger academic performance; Clarifies the negative impact of lowering standards; Explains how the morphing of scholarships into financial aid undermines higher education; and Illuminates how to streamline financial aid grants and loans. This is a strong argument for raising the bar. The show informs and encourages listeners to achieve their career goals by featuring experts and business leaders on job search and career advancement. Show hosts Ken and Sheryl Dawson are principals of Total Career Success, Inc. & authors of Job Search: The Total System, 3rd edition. For more visit www.betterjobbetterlife.com.