Baron is an award winning, nationally syndicated investigative reporter (Illinois Press Association, Copley Newspapers, the Northern Illinois Newspaper Association) for numerous national publications including Time, USA Today and the Chicago Tribune. Matt has developed not only strong media connections, but also a personal insight into how reporters, editors, producers think, their day-to-day challenges, and what draws them to one story idea over another. He gives that inside edge to his clients and to reporters, publicists, and business leaders through his workshops, webinars, columns and blogs. Matt will discuss interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure. Get your keypad ready. This is a note-taker!