Lauren Romero
Lauren Romero has spent more than 25 years in the CPG industry and others, providing marketing research and advisory services across a wide variety of marketing projects and functions. Her work has served 30 brands within clients such as Coca Cola, Mars, Nestle, Pepsico, Ingredion, AT&T, State Farm, PPG, Home Depot, Lowe’s, UPS, GlaxoSmithKline, Publicis, The Marketing Arm, plus various nonprofits, and government agencies. An extrovert, Lauren has enjoyed a winding career that’s allowed her to speak with and learn from hundreds of people from all walks of life. Being of Puerto Rican heritage, Lauren is a native bilingual in both English and Spanish, and has served as a U.S. Hispanic subcultures marketing researcher and advisor. She currently provides category management advisory services to Treehouse, Inc. food company, on behalf of Advantage Solutions, one of the largest food industry brokers in the U.S. Lauren holds an MBA from the University of Texas at Austin. She also speaks broken French and German, is fascinated by political and social economics, has traveled extensively, loves the water, the outdoors, dogs, gardening, and spending time with her teenage kids. She’s a champion of numerous causes related to human betterment, including that of those like herself with temporary or chronic mental health challenges.
