Jonathan Roug
Jonathan has an insatiable passion for the float experience and industry. Driven by what he calls his, “superpower,” a medical condition known as ADHD. But it wasn’t until discovering floatation therapy that provided him a therapeutic alternative to medication for his condition. Not long after his first sensory deprivation experience, Jonathan and his wife Jessie founded Float Light in Appleton, Wisconsin. Float Light was an immediate success and was admired by the industry and community. Jonathan then focused his attention toward the float industry by becoming a contributing member of the Floatation Tank Association (FTA) and joining the education and outreach committee, hosting and presenting workshops and roundtable events. In addition to his work through the FTA, Jonathan shares his expertise and knowledge for free through online workshops, consultation, business tools and marketing content for float centers, spas and other businesses. Jonathan is an expert in marketing, advertising, videography, graphic design and software engineering. His ultimate goal is to educate the float community on strategies that build public awareness of floatation therapy and the many benefits it provides.
