Single mom, entrepreneur, marketer and innovator. Liz has over 30 years’ experience in marketing and advertising providing innovative, integrated, thoughtful solutions for multiple Fortune 500 clients. Her love of a challenge and making big things happen, together with a need to manage the stress that comes along with running a business, endless deadlines, keeping clients happy, being a present and mindful mom – led her on the journey to what has become “TheOptimal.me”. The combination of her hard work, experience and endless curiosity, together with the need to not only survive but thrive as she gets older has led her to this point. For Liz, the joy of finding long term solutions to feeling better and being excited about what’s ahead is something worth sharing … so that’s exactly what she’s done!