Rob Tiffany is the CEO of Sustainable Logix where he's focused on driving global sustainability with the Internet of Things. Rob previously served as Vice President and Head of IoT Strategy at Ericsson driving 5G connection management for IoT devices. As CTO and Global Product Manager at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform which landed in Gartner’s “Leaders” Magic Quadrant. Spending most of his career at Microsoft, Rob was Global Technology Lead for the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, he co-founded NetPerceptor developing one of the industry’s earliest Enterprise Mobility Management (EMM) platforms for smartphones. Rob's new book, "Saving the Earth with the Internet of Things" will be released in Fall 2022.