Stu Heinecke
Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, his book enables them to grow, expand, dominate, and defend their turf.
