Kristen Gengaro
As President, Kristen provides overall leadership for internal teams, clients, and the external marketplace—and her favorite role of all is helping the people of CDM grow, dream big, and put beautiful things out into the world. Following her time as a research scientist, Kristen embarked on a 20-year career in healthcare marketing; her experience has ranged from launching first-in-class products and marketing in specialty categories to positioning late-entrant products and exploring differentiation for parity agents. Having worked across several functional disciplines, Kristen’s well-rounded background has allowed her to serve clients in a stewardship role to drive their business forward. In 2016, she was in the inaugural class of the Medical Marketing and Media (MM&M) Hall of Femme, which honored the most senior female leaders throughout the healthcare industry who have made an impact in marketing and communications in the past year. In 2009, Kristen was named a Rising Star by the Healthcare Businesswomen’s Association (HBA) in recognition of her work in the industry. Kristen was part of the Medical Advertising News Brand Team of the Year for Sovaldi in 2014 and Harvoni in 2016—and is proud to have been part of these 2 launches that shattered records for pharmaceutical launch performance. Kristen is personally and professionally committed to organizations that sustain the promise of improved health for individuals, families, and the larger community.