Margaret Heffernan

Margaret Heffernan

Margaret was born in Texas, raised in Holland and educated at Cambridge University. She began her career at BBC Radio, where she wrote, directed, produced and commissioned documentaries and dramas. Leaving the BBC, Margaret ran IPPA, which represented the interests of film and television producers. In 1994, Margaret moved to Boston where she founded two new businesses and later she was asked to join CMGI. She was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter in 2000. Her book, The Naked Truth: A Working Woman’s Manifesto on Business and What Really Matters was selected as one of the best career books of 2004. Her most recent book, How She Does It focuses on female entrepreneurs. Her new book, Willful Blindness is due to be published next year. Margaret writes a regular column for several business magazines, websites and blogs. She is a Visiting Professor at Simmons College and the University of Bath. Margaret speaks regularly and has been interviewed on CNN, CNNfN and Sky.