Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with focus on generational marketing. His firm, Brent Green & Associates Inc, of Denver, Colorado, was established in 1986. It develops integrated marketing communication programs for direct response media, integrated sales promotions, marketing public relations, and senior executive training. It’s received more than 50 national and international awards for creative excellence. He authored Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions. His next book, Generation Reinvention, examines how Boomers are changing business, marketing, aging and the future. Part explores marketing to male Baby Boomers. He was the primary caregiver for his parents during their final years. Drawing on his care-giving experiences and knowledge of the Boomer generation, he has become a popular speaker for the hospice and home healthcare industries.