Eric Herm was raised on a cotton farm near Ackerly, Texas. He graduated from Abilene Christian University with a degree in broadcast journalism. After working in sports television broadcasting, he traveled extensively. Having broadened his mind, Herm eventually returned to Texas to work the land that has been in his family for almost 100 years. Startled by the changes he saw in the land, he began to change practices on his own farm and to speak out against the ravages caused by commercial agriculture. Eric lives on the farm with his wife, Alison, and their two sons.