Join host Maureen Kedes with special guest, Peter Martin, President of Cactus Sky Communications, the nation’s premier eMail Marketing agency. Cactus Sky has a whopping 95% email delivery rate and less than 1/2% unsubscribe rate. The company’s delivers email through SPAM filters and firewalls and tracks the recipients' actions (clicks). Peter is also the founder of AskPatty.com, Inc., the #1 rated Automotive Advice Site for Women, and the creator of the Certified Female Friendly Training Program, designed to assist car dealers to sell and provide exceptional customer service to women. Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing. Peter is a regular speaker and author.