Lisa Nirell joins host Maureen Kedes. Nirell is the Chief Energy Officer of EnergizeGrowth®. (www.energizegrowth.com). She helps B2B companies grow customer mindshare and market share. Lisa has worked with BMC Software, Microsoft, Adobe, Wells Fargo Advisors, and IBM since 1983. Lisa is also a sought after speaker, award-winning business columnist, FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company.