NAB Show 2016 Advanced Advertising Pavilion: THE BUSINESS OF BROADCAST
April 18, 2016
[Download MP3s: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans Embrace Data Science to Optimize Linear Inventory and Open the Door to True Programmatic Ad Sales CEO of VoiceAmerica and author of "Finding your Frequency " Rethinking TV Advertising for a Multi-Platform, Data-Driven World Radio Done Differently By NextRadio Jeanette Depatie from Propellerhead talks Tech! Live at NAB 2016 Conversations with Leading TV Researchers] [itunes] [Bookmark Episode]
Shifts in consumer TV viewing consumption are causing the national sales teams of broadcast networks to broaden their offerings to ad agencies and clients as evidenced in this year's Upfront. Hear how companies including NBCU and Fox are reaching audiences across multiple platforms and going to market in new and innovative ways. Distribution is now about multiscreen offerings and how they compliment each other including Linear, Broadband, and On Demand. Part of the Advanced Advertising Theater.
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