NAB Show 2016 Advanced Advertising Pavilion: THE BUSINESS OF BROADCAST
April 18, 2016
[Download MP3s: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans Embrace Data Science to Optimize Linear Inventory and Open the Door to True Programmatic Ad Sales CEO of VoiceAmerica and author of "Finding your Frequency " Rethinking TV Advertising for a Multi-Platform, Data-Driven World Radio Done Differently By NextRadio Jeanette Depatie from Propellerhead talks Tech! Live at NAB 2016 Conversations with Leading TV Researchers] [itunes] [Bookmark Episode]
The lack of pricing optimization models in linear advertising is costing cable networks millions of dollars. Near term avails optimization is something most networks try to do, but the lack of available tech solutions points to a different reality. Aggressive revenue goals alongside decreasing margins means it's time to bring tried and true pricing optimization techniques to Linear TV.
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