NAB Show 2016 Advanced Advertising Pavilion: THE BUSINESS OF BROADCAST
April 18, 2016
[Download MP3s: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans Embrace Data Science to Optimize Linear Inventory and Open the Door to True Programmatic Ad Sales CEO of VoiceAmerica and author of "Finding your Frequency " Rethinking TV Advertising for a Multi-Platform, Data-Driven World Radio Done Differently By NextRadio Jeanette Depatie from Propellerhead talks Tech! Live at NAB 2016 Conversations with Leading TV Researchers] [itunes] [Bookmark Episode]
With the emerging trend of increased programming time and decreased commercial time, the broadcast industry is facing a new reality- the need for new long-form branded advertising formats and alternative strategies for monetizing audiences. What is data-driven advertising? Can advanced advertising technology and new formats be used by programmers and advertisers to keep viewers watching? We will talk to the executives that are exploring new interactive formats and engaging the audience in ways consistent with their behavior. Part of the Advanced Advertising Theater.
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