NAB Show 2016 Advanced Advertising Pavilion: THE BUSINESS OF BROADCAST
April 18, 2016
[Download MP3s: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans Embrace Data Science to Optimize Linear Inventory and Open the Door to True Programmatic Ad Sales CEO of VoiceAmerica and author of "Finding your Frequency " Rethinking TV Advertising for a Multi-Platform, Data-Driven World Radio Done Differently By NextRadio Jeanette Depatie from Propellerhead talks Tech! Live at NAB 2016 Conversations with Leading TV Researchers] [itunes] [Bookmark Episode]
The NextRadio app allows consumers to listen, see and interact with radio. It provides advertisers with next-day results of those listening, viewing and interactive actions. Along with robust demographic data and store location visits. NextRadio provides broadcasters the opportunity to immediately share with advertisers the data attribution results to better leverage their radio buying strategy.
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