NAB Show 2016 Advanced Advertising Pavilion: THE BUSINESS OF BROADCAST
April 18, 2016
[Download MP3s: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans Embrace Data Science to Optimize Linear Inventory and Open the Door to True Programmatic Ad Sales CEO of VoiceAmerica and author of "Finding your Frequency " Rethinking TV Advertising for a Multi-Platform, Data-Driven World Radio Done Differently By NextRadio Jeanette Depatie from Propellerhead talks Tech! Live at NAB 2016 Conversations with Leading TV Researchers] [itunes] [Bookmark Episode]
Join Mike Bloxham, Senior Vice President National TV and Video for Frank N. Magid Associates as he sits down with Liz Huszarik, EVP of Media Research & Insights at Warner Bros. and David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION for a exciting discussion on innovation around Television advertising. How do broadcasters evolve and navigate risk in order to take advantage of the changing marketplace and the desires of consumers? How do they distinguish between "bright shiny objects" and real opportunities for sustainable advantage? Senior research executives discuss the complex task of charting the future success of their organizations - whatever that looks like. Part of the Advanced Advertising Theater.
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