NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH
April 19, 2016
[Download MP3s: The Truth About Ad Blockers Dynamic Data Matching (DDM) – Driving Ads through Offline data Presented By FlySwipe Live Interview with Jeffrey Martin, CEO of Sphericam Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray Productions How publishers can reduce operational costs and still provide an A-class service to advertisers Presented by Dan Ads TV Audiences and Digital Execution, A new era of cross media efficiency Presented by Psychability Increasing Viewability with Technology that Understands Viewers Presented By Babator] [itunes] [Bookmark Episode]
Ad blockers present the newest -and possibly most dangerous- crisis in marketing and media right now. But what's the solution? We'll get into the nitty gritty of ad blocking from the technology to the psychology behind consumer behavior, the costs to publishers, potential solutions and the forecast for the future of the industry. Part of the Advanced Advertising Theater.
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