NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH
April 19, 2016
[Download MP3s: The Truth About Ad Blockers Dynamic Data Matching (DDM) – Driving Ads through Offline data Presented By FlySwipe Live Interview with Jeffrey Martin, CEO of Sphericam Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray Productions How publishers can reduce operational costs and still provide an A-class service to advertisers Presented by Dan Ads TV Audiences and Digital Execution, A new era of cross media efficiency Presented by Psychability Increasing Viewability with Technology that Understands Viewers Presented By Babator] [itunes] [Bookmark Episode]
In this presentation we will explore the differences between Offline and Online data driven Ads in the IPTV deployment environment. The attendee will discover how Ad injection systems alone are not sufficient to make determinations that will match subscribers to a targeted Ad. The discussion will show how a network, broadcaster or OTT organization can increase their Ad revenue while reducing the impact of Ad Cram. We will also show how this offline data solution may be the only viable solution as a result of the changing legal landscape as it pertains to the proposed privacy laws of the FCC. The technology to provide Dog food Ads to Dog owners and not Cat owners is here today, discover how it's done.
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