IIeX North America:June 2016
June 13, 2016
[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]
Lana is a market research innovator and tech entrepreneur with a solid research management career on the client & supplier side, consulting experience, and an award-winning portfolio of research inventions. She designed, executed and managed hundreds of quantitative, qualitative and hybrid studies for dozens of clients in Canada and US in a wide range of industries. A marketer by training and a market researcher by trade, she was never satisfied with mere numbers and shallow observations, always pushing to understand the “deep why” behind peoples’ decisions by connecting the dots between cognitive sciences, consumer research and marketing. Heartbeat Ai designs emotionally intelligent technologies and tools to help machines understand people's feelings and improve our emotional wellbeing. In 2015, she founded a text analytics startup HEARTBEAT AI Technologies that is bringing a unique perspective to collecting and analyzing affect data. HEARTBEAT offers insight tools to business leaders who, like Lana, are not satisfied with the “status quo”.
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