IIeX North America:June 2016

June 13, 2016

[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]

Episode Description

Lana is a market research innovator and tech entrepreneur with a solid research management career on the client & supplier side, consulting experience, and an award-winning portfolio of research inventions. She designed, executed and managed hundreds of quantitative, qualitative and hybrid studies for dozens of clients in Canada and US in a wide range of industries. A marketer by training and a market researcher by trade, she was never satisfied with mere numbers and shallow observations, always pushing to understand the “deep why”​ behind peoples’ decisions by connecting the dots between cognitive sciences, consumer research and marketing. Heartbeat Ai designs emotionally intelligent technologies and tools to help machines understand people's feelings and improve our emotional wellbeing. In 2015, she founded a text analytics startup HEARTBEAT AI Technologies that is bringing a unique perspective to collecting and analyzing affect data. HEARTBEAT offers insight tools to business leaders who, like Lana, are not satisfied with the “status quo”.

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Episode Directory

Ron Baker and Ed Kless

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of the best-selling marketing book ever written specifically for the professions, his latest book published in December 2010, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountants’ Group of One Hundred, a think tank of leaders to address the future of the profession. He was named as one of Accounting Today’s Top 100 Most Influential People in the profession eight times, and selected as one of LinkedIn’s 150 Influencers. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in Accounting and a minor in Economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He also serves as the liaison to the Sage Leadership Association. Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner View Guest page

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