IIeX North America:June 2016
June 13, 2016
[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]
Managing Director....He has 18 years of market research analysis and management experience, as founder of Vital Findings, co-founder of media research consultancy Interpret, EVP of Nielsen NRG, Assistant General Manager of Entertainment at Lieberman Research Worldwide, and Director of Research at Activision. With an unusual dual expertise as a qualitative moderator and quantitative methodologist, Jason has provided high quality and uniquely actionable results for a multitude of global clients, including Warner Bros., Sony, LG, NBC Universal, Yahoo!, Hulu, Life Technologies, Disney, Logitech and Intel. Vital Findings is a marketing research firm unique in the balance between quant and qual evidenced by our specialties: quantitative research, advanced analytics, qualitative research and design. We are a company that particularly welcomes complex market research projects that challenge us to blend these four disciplines in creative new ways. Our staff is uniquely trained across methodologies; for each project, we combine the most effective and inventive portions of each research specialty into a comprehensive approach. We combine state-of-the-art research methods with inspiring design to make research findings clear, concise, and actionable.
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