IIeX North America:June 2016
June 13, 2016
[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]
"Chief Behavioral Scientist, Sentient Decision Science; As an entrepreneurial consumer psychologist, Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Dr. Reid is an expert in how emotion influences choice and the subconscious drivers of behavior. His publications include mathematical models of consumer irrationalities in top peer-reviewed psychology journals, such as the Journal of Experimental Psychology and the Journal of Behavioral Decision Making as well as industry leading recognition from ESOMAR. His landmark publication of ""Emotion as a Tradeable Quantity"" was the first to quantify how emotion influences choice as a behavioral weighting mechanism."
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