IIeX North America:June 2016
June 13, 2016
[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]
Episode Description
President & CEO BuzzBack | Market Research | Global Research | Development Research | Market Insights "For more than 14 years, BuzzBack has worked with companies who seek to advance their business performance with sharper consumer insights. BuzzBack delivers demonstrably richer understanding through creative and visual techniques that help address challenges with concept development, brand positioning and communication strategy. For both major corporations and emerging brands, we have been effective in hundreds of brand initiatives worldwide, with a highly-engaging online experience that reveals how companies can more meaningfully connect with consumers for greater commercial success. BuzzBack is a woman-owned diversity supplier with WBENC certification."
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