Day 2 of IIeX North America: June 14th 2016
June 14, 2016
[Download MP3s: David Kahn Alex Hunt William Leach Ray Fischer Debbie Balch Paul Conner Andy Ford Andrew Konya Denyse Drummond-Dunn Stephen Thompson Fiona Blades Rick Candelaria Ryan Hogg] [itunes] [Bookmark Episode]
Episode Description
Founding Partner, Aha! The Strategic Online Qual Platform | Qualitative Marketing Research | Consumer Insights "Ray is a co-founder and CEO of Aha! His career began in the advertising, which led him to Pepsico where, as a marketing guy and brand manager, he got his first significant exposure and involvement in research. 2016 marked 11 years in online qual for Ray, and he and his team (and clients) continue to innovate; coming up with new tactics, projective methods and approaches to making online qualitative more engaging and insightful for researchers, respondents and clients. ha! is the next generation online qual research tool developed and supported by an experienced team of consumer research and technology experts committed to making your online consumer and B2B studies a resounding success. Hundreds of online marketing studies involving tens of thousands of respondents since 2007 have resulted in a refined product and a wealth of practical experience that is available to you."
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