Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content

April 24, 2017

[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]

Episode Description

Bringing together some of the most successful vertically-focused digital video networks, this panel will look at the power of hyper-focused niche content and examine how to make meaningful connections with a highly engaged audience. Learn how these companies tapped into their respective demographics and have built coveted communities within the super-platforms, as well as their own, through strong creator partnerships, innovative collaborations and unique brand experiences. Are advertisers embracing this opportunity? How can brands benefit? How to successfully collaborate to drive true value of content anywhere, anytime on screens of any size.

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Ron Baker and Ed Kless

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of the best-selling marketing book ever written specifically for the professions, his latest book published in December 2010, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountants’ Group of One Hundred, a think tank of leaders to address the future of the profession. He was named as one of Accounting Today’s Top 100 Most Influential People in the profession eight times, and selected as one of LinkedIn’s 150 Influencers. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in Accounting and a minor in Economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He also serves as the liaison to the Sage Leadership Association. Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner View Guest page

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