Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content
April 24, 2017
[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - VoiceAmerica.com Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Citizine.tv Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]
Bringing together some of the most successful vertically-focused digital video networks, this panel will look at the power of hyper-focused niche content and examine how to make meaningful connections with a highly engaged audience. Learn how these companies tapped into their respective demographics and have built coveted communities within the super-platforms, as well as their own, through strong creator partnerships, innovative collaborations and unique brand experiences. Are advertisers embracing this opportunity? How can brands benefit? How to successfully collaborate to drive true value of content anywhere, anytime on screens of any size.
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