Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content
April 24, 2017
[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - VoiceAmerica.com Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Citizine.tv Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]
Two pioneers instrumental in the advent of programmatic media will take the stage to hash out the current state of the technology, as well as discuss the advancements across digital, broadcast, mobile, TV and more. As the world's largest demand pool with access to millions of advertisers, DoubleClick (Google's programmatic platform) has exclusive insights into the trends shaping the industry. Chip Hall, Managing Director at DoubleClick and a leader of its platform relationships partners with Pete Kim, the CEO and co-founder of MightyHive, DoubleClick's first and largest certified marketing partner, to analyze and explore the current and future state of programmatic and how it is affecting today's media & advertising landscape.
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