Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content
April 24, 2017
[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - VoiceAmerica.com Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Citizine.tv Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]
Episode Description
We now live in an age where technology allows for greater audience understanding than ever before. By leveraging data, we can deliver advertising messages to segmented audiences that go far deeper than traditional age / gender targeting. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide listeners with actionable insights into the value of a data enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.
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