Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content
April 24, 2017
[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - VoiceAmerica.com Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Citizine.tv Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]
Used to be, broadcasters could always depend upon day-and-date content delivery and deep, local reach to create a very good business model. But now, once-passive viewers (and listeners) have gone entirely off the clock, out of the living room and into multi-platform, and the evolving digital landscape continues to invite the strongest-heeled competitors into TV and radio stations' own backyard. Learn how some stations are already taking advantage of the ongoing transition from traditional to automated, audience-based advertising to not only unlock hidden value in under-used inventory or day parts, but also add new content to newscasts and other station-based information and entertainment programs without any added expense or manpower.
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