Day 2 Live from NAB show 2017 - Advanced Advertising Pavilion - New Emerging Platforms Take Center Stag
April 25, 2017
[Download MP3s: Brands and VR Storytelling Your Brain on VR Story Tanna Fredrick - Defrost VR The Future of VR codec compression The Art (and Science) of InAppAds: Cracking Big Brand Budgets Advancing the Ad Creative and Seducing your Audience with the Power of Touch Jeanette DePatie and Ryan Treasure discuss NAB Tech Trends Audience Responsive Advertising Technologies Presented by FlySwipe Danilo Moura - Loot Interactive Disruption Ahead: AI Will Forever Alter the Advertising Landscape Paige Raynes - Immersion Dan Millin - CEO of Equals 3 talk AI and"Lucy"] [itunes] [Bookmark Episode]
Episode Description
It's time to reimagine what's possible in advertising. This panel will discuss how industry innovators are redefining the art of the ad by exploring new technologies around: Contextual ad overlays that target niche audiences/individuals based on viewing data/habits; Skinning and targeting moments of engagement with relevant branding to increase ad inventory; and Rebranding of the entire video player by advertisers targeting specific audiences/demographics. Industry experts from both the technical and advertising sides of the business will offer opinions on where we are now, the next steps needed, and how content providerscan position themselves
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