Day 2 Live from NAB show 2017 - Advanced Advertising Pavilion - New Emerging Platforms Take Center Stag

April 25, 2017

[Download MP3s: Brands and VR Storytelling Your Brain on VR Story Tanna Fredrick - Defrost VR The Future of VR codec compression The Art (and Science) of InAppAds: Cracking Big Brand Budgets Advancing the Ad Creative and Seducing your Audience with the Power of Touch Jeanette DePatie and Ryan Treasure discuss NAB Tech Trends Audience Responsive Advertising Technologies Presented by FlySwipe Danilo Moura - Loot Interactive Disruption Ahead: AI Will Forever Alter the Advertising Landscape Paige Raynes - Immersion Dan Millin - CEO of Equals 3 talk AI and"Lucy"] [itunes] [Bookmark Episode]

Episode Description

We are now entering a world where new content formats including mobile, 360 video and VR, are creating an opportunity for advertisers to driver deeper experiences with their brand. Knowing how to use the senses to tell the brand story in a way that involves the audience can make the difference in the overall impact on brand awareness and favorability. Enter haptics, which is any form of interaction involving touch. Touch not only shapes our perceptions of the things around us, but also how we feel and communicate information that cannot be communicated visually or audibly. In this panel, will discuss the advances around haptic technologies and how it's impacting advertising creative – and how it translates to screens, regardless of format or size, to shape how the consumer feels, as well as the importance of continually pushing the creative boundaries to more effectively drive brand affinity.

Show Description

VoiceAmerica Live Events

Live and On-demand events from any Device!

Tune in for VoiceAmerica Live Events as we broadcast engaging events from all over the world. VoiceAmerica brings you the best in Live talk radio with influencers from the best sectors of business, empowerement, health and wellness and a variety of other topics! Live and On-demand events from any Device!

  • Snag
  • ecard
  • Bookmark and Share

Episode Directory

April 2019

October 2018

September 2018

July 2018

June 2018

May 2018

March 2018

February 2018

November 2017

June 2017

May 2017

April 2017

March 2017

December 2016

November 2016

October 2016

September 2016

July 2016

June 2016

May 2016

April 2016

March 2016

December 2015

August 2015

July 2015

April 2010

Ron Baker and Ed Kless

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of the best-selling marketing book ever written specifically for the professions, his latest book published in December 2010, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountants’ Group of One Hundred, a think tank of leaders to address the future of the profession. He was named as one of Accounting Today’s Top 100 Most Influential People in the profession eight times, and selected as one of LinkedIn’s 150 Influencers. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in Accounting and a minor in Economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He also serves as the liaison to the Sage Leadership Association. Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner View Guest page

Episode Listing:

This site is protected by Trustwave's Trusted Commerce program