Day 2 Live from NAB show 2017 - Advanced Advertising Pavilion - New Emerging Platforms Take Center Stag

April 25, 2017

[Download MP3s: Brands and VR Storytelling Your Brain on VR Story Tanna Fredrick - Defrost VR The Future of VR codec compression The Art (and Science) of InAppAds: Cracking Big Brand Budgets Advancing the Ad Creative and Seducing your Audience with the Power of Touch Jeanette DePatie and Ryan Treasure discuss NAB Tech Trends Audience Responsive Advertising Technologies Presented by FlySwipe Danilo Moura - Loot Interactive Disruption Ahead: AI Will Forever Alter the Advertising Landscape Paige Raynes - Immersion Dan Millin - CEO of Equals 3 talk AI and"Lucy"] [itunes] [Bookmark Episode]

Episode Description

The merger of non-linear digital TV and big data has dramatically affected the ability to target advertising more precisely to comply with a Brands marketing requirements. Linear television advertising was primarily based on statistical references and analysis. In fact you can be spending advertising money to reach a household that is outside of the statistical mean and never know if the television was off or on at the time the Ad ran. Non-Linear TV that utilizes a digital transmission media such as the internet, along with the use of big data, has led to the ability reach a household or a particular subscriber of the broadcast service. We have jumped from household targeting to subscriber targeting. Reporting has become much more advanced giving instant feedback about the run of the Ad or the content being viewed. But what happens when a subscriber views content in a group or may not even be present to view the content at the time we are tracking the Ad reach. We will take an educational approach to look at the various means by which TV advertisement can measure just who is watching in a group of subscribers or if someone is even viewing the broadcast. We will take a look at a prototype demo that determines the audience mix and can self-adjust ads based on Child protection requirements or group viewing. Welcome to the next level of Ad targeting granularity.

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April 2010

Ron Baker and Ed Kless

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of the best-selling marketing book ever written specifically for the professions, his latest book published in December 2010, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountants’ Group of One Hundred, a think tank of leaders to address the future of the profession. He was named as one of Accounting Today’s Top 100 Most Influential People in the profession eight times, and selected as one of LinkedIn’s 150 Influencers. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in Accounting and a minor in Economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He also serves as the liaison to the Sage Leadership Association. Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner View Guest page

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