Day 2 Live from NAB show 2017 - Advanced Advertising Pavilion - New Emerging Platforms Take Center Stag
April 25, 2017
[Download MP3s: Brands and VR Storytelling Your Brain on VR Story Tanna Fredrick - Defrost VR The Future of VR codec compression The Art (and Science) of InAppAds: Cracking Big Brand Budgets Advancing the Ad Creative and Seducing your Audience with the Power of Touch Jeanette DePatie and Ryan Treasure discuss NAB Tech Trends Audience Responsive Advertising Technologies Presented by FlySwipe Danilo Moura - Loot Interactive Disruption Ahead: AI Will Forever Alter the Advertising Landscape Paige Raynes - Immersion Dan Millin - CEO of Equals 3 talk AI and"Lucy"] [itunes] [Bookmark Episode]
The merger of non-linear digital TV and big data has dramatically affected the ability to target advertising more precisely to comply with a Brands marketing requirements. Linear television advertising was primarily based on statistical references and analysis. In fact you can be spending advertising money to reach a household that is outside of the statistical mean and never know if the television was off or on at the time the Ad ran. Non-Linear TV that utilizes a digital transmission media such as the internet, along with the use of big data, has led to the ability reach a household or a particular subscriber of the broadcast service. We have jumped from household targeting to subscriber targeting. Reporting has become much more advanced giving instant feedback about the run of the Ad or the content being viewed. But what happens when a subscriber views content in a group or may not even be present to view the content at the time we are tracking the Ad reach. We will take an educational approach to look at the various means by which TV advertisement can measure just who is watching in a group of subscribers or if someone is even viewing the broadcast. We will take a look at a prototype demo that determines the audience mix and can self-adjust ads based on Child protection requirements or group viewing. Welcome to the next level of Ad targeting granularity.
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