Day 2 Live from NAB show 2017 - Advanced Advertising Pavilion - New Emerging Platforms Take Center Stag
April 25, 2017
[Download MP3s: Brands and VR Storytelling Your Brain on VR Story Tanna Fredrick - Defrost VR The Future of VR codec compression The Art (and Science) of InAppAds: Cracking Big Brand Budgets Advancing the Ad Creative and Seducing your Audience with the Power of Touch Jeanette DePatie and Ryan Treasure discuss NAB Tech Trends Audience Responsive Advertising Technologies Presented by FlySwipe Danilo Moura - Loot Interactive Disruption Ahead: AI Will Forever Alter the Advertising Landscape Paige Raynes - Immersion Dan Millin - CEO of Equals 3 talk AI and"Lucy"] [itunes] [Bookmark Episode]
AI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.
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