Day 3 Live from NAB show 2017 Advanced Advertising Pavilion - The Powerful Role of the Influencer
April 26, 2017
[Download MP3s: Irena Cronin - Sprout Reality Avdriel Cano - Sodyo Measuring Closed Loop Attribution for TV Ad Spend Shaun Ayala - Social Media Influencer The New Age of Influencer Content A Deeper Dive Into Snapchat and Brands Adam Reno - VIMBY Gregg Katano - Unofficial Cardboard Jeff Weber, CEO of ZONE TV The Podcast Influencer: The Advertiser's New Opportunity Lizza Monet Morales - Social Media Influencer] [itunes] [Bookmark Episode]
It has been nearly 100 years since Proctor & Gamble found that new types of content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before….. Join this session as some of the powerhouses in the influencer and content space explore the usage, unique relationships and challenges of new audience engagement models based on the cultural phenomena of the 'influencer'.
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