Day 3 Live from NAB show 2017 Advanced Advertising Pavilion - The Powerful Role of the Influencer
April 26, 2017
[Download MP3s: Irena Cronin - Sprout Reality Avdriel Cano - Sodyo Measuring Closed Loop Attribution for TV Ad Spend Shaun Ayala - Social Media Influencer The New Age of Influencer Content A Deeper Dive Into Snapchat and Brands Adam Reno - VIMBY Gregg Katano - Unofficial Cardboard Jeff Weber, CEO of ZONE TV The Podcast Influencer: The Advertiser's New Opportunity Lizza Monet Morales - Social Media Influencer] [itunes] [Bookmark Episode]
The podcast ad market is projected to crack $200 million in 2017, according to Bridge Media Research as major publishers, content creators and 'personalities' rush to get into the game. Why are brands finally investing and what's the story behind this ondemand audio explosion ? What are the tech platforms that are changing consumers behaviors and driving it's popularity? We'll talk to media companies and podcasters who are deep in the heart of this explosion. Featuring representatives from the largest podcasting companies in America, discover everything you need to know about the state of podcasting in 2017
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