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July 17th 2017:Marketing Multipliers: How to Grow Your Sales at Low to No Cost

In his book “Marketing Multipliers: 11 Simple Tools to Grow Your Business,” marketing advisor, copywriter, and five-time author Kevin Donlin describes “marketing multipliers” as “anything that significantly increases the power of your marketing.” Kevin identifies these multipliers as “small actions that deliver big results at low or no cost. They enable you to make deeper, more lasting connections with prospects than you can on-line.” In this episode, he discusses some of these tools, shedding light on the psychology behind pricing/packaging strategies, money back guarantees, and offline marke

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Kevin Donlin

Kevin Donlin has been involved in marketing since 1994, when he sold one of the first e-books online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepr
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