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The buzz: “Ethics is the new competitive environment” (Peter Robinson, Mountain Equipment Co-op). Business leaders today are expected to set a moral compass that defines their company’s role as a ‘citizen’ invested in making the world a better place. Their corporate social responsibility (CSR) programs are a key indicator of brand equity and the company’s value to consumers, employees, partners, and investors. Where is your true north? The experts speak. Bonnie J. Addario, ALCF: “It always seems impossible until it’s done” (N. Mandela). Chris Johnson, Mercer: “Society does not consist of indiv
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