What are the nuts and bolts of profitability and fulfillment in any business? Social entrepreneur Mac Prichard discusses the business model through which he builds brand awareness, likeability and trust in his expanding client community. Mac shares some of the learning curves that have guided him in improving the quality of his products and services, and which have enabled his customers to advance along a purchase continuum. Regardless of your organization’s growth stage, this episode will help you to clarify essential drivers that will distinguish your company in the marketplace and align wit
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