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The buzz: “Motivation is an art, not a science” (Dan Tyre). If you’re regularly paying sales incentives to customers and partners but getting nothing in return, you know the challenges of juggling an array of programs and pressure to achieve bottom line visibility. Wouldn’t it be helpful to learn how to optimally manage complex partner programs for contracts, pricing, rebates, incentives, and more? The experts speak. Cara DeGraff, Vistex: “We cannot solve our problems with the same thinking we used when we created them” (Albert Einstein). Gary L. Adams, Vistex: “Success is not final, failur
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