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The buzz: “Widespread Social Selling adoption in companies remains a challenge...why aren’t more companies taking Social Selling seriously?” (SPI) Building a successful corporate Social Selling program beyond LinkedIn can be complex, especially if it requires a company-wide cultural change. First, getting your executive and managerial support and branding can be a challenge if they don’t get the concept of Social Selling ROI. Your next hurdle: rolling out and scaling a training curriculum to make Social Selling every employee’s role. Then you’ll need enablement initiatives to drive motivatio
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