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Change is the only constant in today’s world. New paradigms constantly replace old ones and what worked well in the past is either obsolete or on its way to obsolesce. Marketers need to understand this fact and change their strategies and practices accordingly. While almost all marketers have leveraged the advantages offered by technology, there are many that are not using it correctly to have connect at a deeper level with their audience for sustainable success. Dr. Ambuj Jain (AJ) discusses the new paradigm in marketing and how partnering with nonprofits during this process will dramati
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