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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

November 15th 2017: Modern Competitive Analysis: Remember Social Media - Part 2

The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the

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Featured Guests

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Frank D. Geisler

Frank D. Geisler is CEO and CMO of ERPsourcing AG in Zurich, Switzerland. He grew up in Germany but is now living in the outskirts of Zurich, Switzerland.
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Simon Deschênes

Simon Deschênes is the founder and CEO of Oak3s – Smart Social Selling. He is providing social selling solutions for Canadian B2B SMEs.
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Kirsten Boileau

In her role as Global Head of Digital Enablement, Kirsten Boileau is focused on the development and implementation of training and enablement programs that drive better digital experiences for SAP’s customers.
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