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Join hosts Merritt Allen and Gary Potterfield as they take a deep dive into branding campaigns that everyone can get behind - beer! Guest Bob Lenz created the created the famous sunset “Miller Time” campaign for Miller High Life Beer and the even more popular “Tastes Great-Less Filling” campaign for Miller Lite, which ran for 20 years and established the Light Beer category in the U.S. It has been voted to be the 8th best campaign in Advertising history. Vox Optima executive consultant Jeff Bender will also join the program. Jeff joined Vox Optima after a decades-long Navy public affairs car
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