The buzz: “Not everything that can be counted counts, and not everything that counts can be counted” (William B. Cameron). If you’re your company’s designated “bean counter” in this Age of Social Selling, the standardization of digital performance metrics may give you a sigh of relief. Why? You’ll be able to measure the business impact of all digital selling performance across your organization and provide timely feedback to reinforce what’s working vs what can be improved or eliminated. And you can level the playing field for marketing investments. The experts speak. Scott Santucci, Social E
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