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The buzz: “Social business: This is not a drill, people” (Jeff Gibbard, True Voice Media). Armed with a list of target prospects to close, sales reps traditionally use a cold call/voicemail/email script with a list of common objections and rebuttals, and company assets to send. For social selling, social media relationship building is a warmer approach to digitally savvy prospects. Will the sales needle move faster and smarter using social on top of traditional methods? The experts speak. Mark Lotenero, Grapevine6: “I’ve learned that people will forget what you said, people will forget what
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