The buzz: “Data is not like a vitamin that you can just pop in your mouth and be done with it. In fact, data, by itself, is totally useless to your business” (Bill Su). Data analytics is analytics, right? Not quite! Where predictive analytics uses machine learning to predict what will happen, augmented analytics uses machine intelligence to boost human intelligence with the why, so we can work faster and smarter on ever-larger datasets. Is your company positioned to parse the nuance from the noise? The experts speak. Hanno Schoklitsch, Kaiserwetter Energy Asset Management: “We can’t change the
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