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We live in a digital world and businesses are taking advantage of the increasing marketing channels available, such as mobile, but at the same time we are seeing stricter controls with ad blockers and data privacy regulations. Marketing departments are also facing new challenges. Maybe what is happening today is a result of the media misuse in the past, or are we finally making digital marketing and advertising more ethical and possibly more effective. As consumers, we applaud new privacy regulations but as business people, we are in conflict. Our businesses must adapt to these changes, and
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